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January 26, 2012 source:

Research conducted by Encircle Marketing reveals that Pirelli was the most recommended tyre brand in the UK during 2011, the second year running for the Italian-based manufacturer. The analysis, which continuously monitors brand recommendations in the market, found that Pirelli came top with 6.7 per cent of all recommendations.

Dominic Sandivasci, managing director of Pirelli UK, was reportedly delighted with the result and keen to recognise his team's hard work: "Results like this are extremely important to us at Pirelli. Our premium reputation is built upon high levels of customer satisfaction and the fact that our brand is spreading through word of mouth is fantastic for our growth. We have to thank everyone who works at Pirelli for playing their part in developing and selling superb products, as well as offering such a high level of customer service."

In addition to the most recommended recognition, Pirelli was also named 2011 Tyre Manufacturer of the Year at last year's NTDA Tyre and Fast Fit Awards.