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Pirelli P Zero

Geneva, March 5, 2013 – Pirelli is introducing 'autographed' original equipment tyres for prestige cars: tyres with unique markings on the sidewall, which indicate that the rubber has been specifically developed to suit each manufacturer. These tyres have been homologated to cater for the individual needs of each model, so that it also becomes the default choice for aftermarket replacement. This innovation has been backed by the world's car manufacturers, who have an increasing demand for exclusive and technically advanced tyres developed in collaboration with Pirelli's engineers. Some of the wellknown cars to use Pirelli's bespoke tyres include models from Aston Martin, Audi, Bentley, BMW, Ferrari, Lamborghini, Mercedes and Porsche, as well as some of the most eagerly anticipated cars at the Geneva show, such as McLaren's new P1, the new Ferrari Enzo and the new Maserati Quattroporte.

PIRELLI PZERO AND CINTURATO WITH BESPOKE MARKINGS Pirelli's benchmark tyre for development work with leading car makers is the PZero family (PZero and PZero Corsa) – Pirelli's Ultra High Performance range that is considered to be the world leader in the prestige sector thanks to its high technological content. PZero was launched by Pirelli in 2007 and has continuously evolved in subsequent years thanks to technical partnerships with the world's leading automotive constructors, who have chosen it to equip their most powerful and prestigious models. The new PZero tyres that have been developed in collaboration with manufacturers are distinguished by a unique marking on the sidewall dedicated to each car company, next to the Pirelli logo.

Each evolution is tailor-made for the individual requirements of every specific model, meaning that there is no longer a single PZero designated as original equipment but instead a whole family of bespoke tyres with common ancestry. Each tyre answers the specific needs of the car it is made for. Among the most recent products are tyres for the Lamborghini Aventador, McLaren P1 and Maserati Quattroporte: all the result of close collaboration between Pirelli's researchers and engineers from the manufacturer.

Up to now, there have been 250 homologations of PZero.

The complete range of new aftermarket tyres brings together and consolidates the performance of the latest PZero tyres that have been created as original equipment.

The basic characteristics of PZero are high safety standards thanks to reduced braking distances in the dry and wet, precise roadholding on straights and through corners, good driveability, and perfect comfort.

The PZero uses special nano composites in the tyre compound and bead, which ensure both a comfortable ride and sporting performance. The tread pattern design delivers maximum grip on damp surfaces thanks to its three wide longitudinal grooves and guarantees acoustic comfort, while its asymmetric profile provides regular wear. The PZero's structure is designed to contain deformation even at very high speeds of up to 370kph.

PZero is available today in around 130 versions, in /50 to /25 sizes, for 17 to 21 inch rims.

Also destined for its own 'autograph' and continuous development in close collaboration with manufacturers is the Cinturato P7: the first high-performance ecological tyre designed by Pirelli for cars of medium to high engine capacity. Cinturato P7 has assumed the market leadership in a short space of time as well as several victories in important international tyre tests. In particular, the Cinturato P7 lowers the environmental impact of every car by using nanofillers and polymers in its compounds that reduce weight compared to its rivals. As a consequence, the Cinturato P7 cuts down on rolling resistance by 20%, meaning that CO2 emissions and fuel consumption go down by 4.2%. The asymmetric tread pattern design, which offers maximum safety even in the wet and through corners, lowers noise levels by 30% compared to other tyres. The design concept also ensures that the Cinturato P7's tread wears evenly across the entire surface of the tyre, ensuring consistent performance throughout its entire life.