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Source: Modern Tire Dealer: April 22, 2016

As of Earth Day 2016 on April 22, Accella Tire Fill Systems, the owner of Zeus Tyre Fill, has planted nearly 125,000 trees on behalf of its customers as part of its “One Tote, One Tree” green initiative.

Accella partners with American Forests, a national nonprofit conservation organization, and its original equipment manufacturers, aftermarket dealers, and distributors to plant one new tree for every tote of its tire fill product purchased.

Accella created the initiative to help draw attention to the ways that the industry can work together to select more responsible tire productivity alternatives that increase performance and defray costs, while also protecting the environment.

Accella says it has been taking steps for the past four decades to help mitigate the growing problem of tire waste in landfills by creating greater awareness around tire fill as a more environmentally supportive alternative.

Accella markets its tire fill solution under its patented TyrFil line of polyurethane liquid products that may be pumped into any pneumatic tire to replace air with a resilient, synthetic rubber core that completely eliminates dangerous and costly tire flats in commercial and industrial heavy equipment vehicles.

“Accella Tire Fill Systems has had a legacy of sustainability for the last 40 years by eliminating flat tires in commercial and industrial vehicles and thereby radically reducing landfill waste,” says Joe Negrey, vice president of Accella Tire Fill Systems.

“Accella Tire Fill Systems’ manufacturing operations also create virtually zero waste or emissions. Additionally, because TyrFil extends the life and usability of a tire, it delivers a more reliable, cost-effective and eco-friendly tire productivity choice that can positively impact our customers’ carbon footprint, as well as their financial bottom line,” says Negrey.

Negrey says Accella created the One Tote, One Tree campaign as part of a broader corporate initiative to enable its customers to take part in creating eco-friendly approaches to industrial production. "Our brand is deeply committed to helping the tire and OTR categories deploy higher standards as it relates to the utilization of greener products. We believe that it’s a win for our customers, the industries we both serve, and the planet.”

Accella Tire Fill Systems is a division of Accella Performance Materials, a unit of Accella Corp. based in Maryland Heights, Mo.

For more information about Accella Tire Fill Systems, visit www.accellatirefill.com

For more information on the company’s green initiative, visit www.onetoteonetree.org