40,000 visitors attended the May 2007 Queensland Truck & Machinery Show –in Brisbane, Australia. The largest truck exhibition in the Southern hemisphere.

Continental had a large & busy exhibit, prepared & manned by Tyres4U, Continental tyres’Australian importer & distributor, as well as Continental managers and leading Continental truck tyre dealers in Queensland: Bridgeport Tyre Service & QTR – The Tyre Professionals.

The Continental tyre exhibit promoted leading Continental truck tyre patterns,HSR-1, HDR-1 & HTR as well as Continental industrial forklift tyres, includingthe new, innovative CS Easy. The objectives were to increase brand awareness and confidence in a conservative market via information, relationship building, added value, testimonials, fleet monitoring service and special offers.

Continental offered a Free Winter Jacket, valued at $160, to truck fleet owners & drivers, who ordered 8 truck tyres at the show, or in the 3 months after the show.

Continental’s Original Equipment status was promoted as well as the Free Call Out Service (valued at $95), when drivers call the Ten-24 Emergency Tyre Network & replace their damaged tyre with Continental truck tyres.

Competitive brands including Bridgestone, Michelin, Goodyear, Dunlop, Toyo and Yokohama also exhibit at the Queensland Truck & Machinery Show, so it is important that Continental has strong presence to attract Original Equipment, and replacement tyre customers.